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All the current marketing hype that surrounds us, is suffocating, consuming, irresistible and often, although not 'untrue', is twisted and formed in to a device that controls us, and our everyday lives.
A recent survey discovered that most people don't understand current technological terms, even basic ones, such as “MP3". Of course, the more technologically aware among us know these basic terms, but does that make us more 'powerful' as consumers? Or does it indeed make us more vulnerable and susceptible to the needs of the marketers? ‘Plasma Television’ sounds much more attractive than ‘A Television’, even without knowing what a plasma TV looks like or does.
Unfortunately I don't believe I will be able to answer all these issues, but what I can do it give you my view of matters. I work in advertising, so I understand how it all works, and I can tell you, we are not being sold what we need, but what we think we might need.
My first focus will be on the Microsoft xbox360. Which is one of the best examples of marketing over substance than I have seen in a long time.
A recent survey discovered that most people don't understand current technological terms, even basic ones, such as “MP3". Of course, the more technologically aware among us know these basic terms, but does that make us more 'powerful' as consumers? Or does it indeed make us more vulnerable and susceptible to the needs of the marketers? ‘Plasma Television’ sounds much more attractive than ‘A Television’, even without knowing what a plasma TV looks like or does.
Unfortunately I don't believe I will be able to answer all these issues, but what I can do it give you my view of matters. I work in advertising, so I understand how it all works, and I can tell you, we are not being sold what we need, but what we think we might need.
My first focus will be on the Microsoft xbox360. Which is one of the best examples of marketing over substance than I have seen in a long time.
posted by Tribal DDBeat at 4:16 PM
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